Robin D. Rusch is a consultant offering leadership, operational management, and communications for clients ranging from start ups and entrepreneurs to established entities. She is also founding editor of The Mighty Pluck, an independent publication offering solutions to problems big and small.
Her professional background and skills combine with a lifelong interest in how people and organizations can work effectively to be successful, internally and externally. She built her experience over a wide variety of industries and jobs.
As a consultant at PwC (2022-2025), she helped clients, such as Apple, Citi, H&R Block, and PepsiCo, unlock innovation, align stakeholders, drive decision making, and solve challenges using design thinking and an agile approach.
She was global Chief Executive Officer at Infrared Experience Marketing, within kyu, an investment arm of Hakuhodo DY Holdings, from 2016 to 2020. Clients and activities included activations for Japan Rugby World Cup on behalf of AIG; FIFA Women’s World Cup for Visa; the ASCAP Music Awards; and the American Heart Association’s CPR Tour.
From 2005 to 2013, she was global CEO of BrandWizard (at the time held by Omnicom Group), producing brand asset management and technology solutions for heavily-matrixed, multi-regional organizations such as Mercedes, HBO, American Cancer Society, HSBC, Fila, SAP and Hyatt.
Setting strategic direction for BrandWizard’s new product development, brand positioning, and business performance, Robin grew this small-sized start up to mid-sized stability and consistent year-on-year profitability.
Robin started her career as an editor. On behalf of brand consultancy Interbrand, she was managing and founding editor of brandchannel.com, an online magazine for an international audience interested in design and branding.
On the forefront of web publishing, Robin took the idea from concept stage to launch and then ongoing full production. As an early pioneer of social media, she won a Webby for brandchannel in 2003.
Endlessly curious, Robin’s strengths include a strong capacity for resourcefulness and problem solving, a comfort level with ambiguity, and an interest in setting next steps when there is no blueprint to follow.